FLOWER (SHOP) POWER

 
Tim Stanton, the owner of Stanton’s Flower Shoppe, didn’t need retail any more. His walk-in trade wasn’t walking in. He was moving to a warehouse, to work the internet and crank out $400-$500 funeral home packages. I saw Tim one last time. I was with my son, and Tim was with his son. I said, “It’s been a good run.”

Tim agreed. He had entered the flower shop at 22, in 1976, and walked out 33 years later. Tim often paid his rent late but usually included a flower bouquet whenever he did. He knew my dad. Not too many tenants went that far back. Tim said, “Your dad gave me a start. I always appreciated that.” I was glad my son got to hear that.

In the 1970s, I used to take lunch breaks in back of the flower shop in the alley. Probably the coolest place — temperature-wise — on the West Side. Always shady and usually with a lake breeze. I was pointing up bricks in the building basement. That was a make-work project, suggested by my dad. I wanted to be a blue-collar guy, and my father had said, “Go ahead, be a blue-collar guy and see how much fun it is.”

A plumber, watching me pointing bricks, said, “These walls are going to be standing long after you and I are both dead. Why are you doing this?”

Because my father said so. I didn’t say anything.

Tim Stanton, in his heyday, employed his mother, sister, brother and several others. I re-rented the flower store to a 26-year-old woman who started a gelato shop. I hoped she would walk out 33 years later. She lasted nine years. Not bad. Now the place is a coffee shop.

The first time I met the gelato woman, I told her, “You don’t want to be on your death bed thinking you didn’t give it a chance. People regret not having done things much more than they regret things they did.” That was my standard spiel, lifted almost verbatim from Stumbling on Happiness by psychologist Daniel Gilbert. “If you don’t give it a try, you’ll never know,” I said.

Gilbert also wrote: “Because we do not realize that our psychological immune systems can rationalize an excess of courage more easily than an excess of cowardice, we hedge our bets when we should blunder forward.”

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