DON’T CALL ME “PISHER”
The phone number at AAA Window Shade Co. was something like 221-3700. The proprietor, Joe Villoni, started there at 13, and was 87 when he pulled down the last shade. Seventy-four years, same job, same location. He quit in 2003 because nobody was buying window shades anymore. Everybody was into $5 mini-blinds at Home Depot. My father kept Joe’s rent low because Joe never asked for anything. Joe had a large window shade-making machine, about the size of a car. That apparatus, and possibly the whole store, belonged in the Henry Ford Museum.
I always liked Joe and other old-guy tenants. I was just a baby, a pisher (pisser/youngster), to these guys. Another old tenant, Jim English, gave me a metal Phillies cigar box full of screws. I appreciated the cigar box more than the screws. I was in my 20s and collected anything older than myself.
Jeanne Saunders left me several novel manuscripts when she died. She had one lung, a great disposition, and a very tough life. She should have written more about her life and less about gladiators and cowboys.
Another old-timer, Mary Kubichar, produced a concert for Yiddishe Cup at the Beck Center for the Performing Arts in Lakewood, Ohio. That was the first — and last — major Yiddishe Cup concert on the West Side. (West Side means “not a lot of Jews.”) Mary was from western P.A. (Say P. A.) After retiring from Higbee’s department store, she volunteered at her church and the Beck Center. The Yiddishe Cup concert at the Beck Center was a neighborhood appreciation party for Mary. (She died the next year, 1996.) Even the publisher of the Cleveland Plain Dealer showed up. We played a couple Slovak pieces for Mary.
These days I’m older than most of my tenants. At least nobody can call me pisher.
2 comments
Reminds me of Penn Drapery & Curtains, which was Russell Bufalino’s hideout (Scranton Mafia).
Regarding the final statement I have news for you: Yes, they can!
I’ve preferred “traditional” window shades all along until they came out with blinds one simply pulls down or pushes up with the hand. A tremendous invention! I’ve got several windows graced with these now. In a few ways the world has actually improved (I think, maybe, sort of….).
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