SHREDDING IT
Cleveland is in the middle of the cereal belt. Shredded Wheat of Niagara Falls, New York, is to the east, and to the west is Kellogg’s of Battle Creek, Michigan. Shredded Wheat moved from Niagara Falls years ago, but the cereal belt remains. Cleveland is the buckle.
I eat cereal just about every day. Nothing too sweet. Cheerios, Shredded Wheat, Weetabix. Blueberries added, maybe. You don’t care.
I had a prospective tenant who wanted to open a cereal store. He opened down the street and went under almost immediately. He was Cereal Central or Cerealicious. I don’t remember. Nobody in Cleveland wanted to eat cereal in a store. (He also had a store in Columbus near Ohio State. Apparently, OSU students in pajamas were willing to eat cereal in a restaurant.)
Most people like to eat cereal alone and not talk about it.
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There was an instant ramen store in Ikebukuro. Pour on hot water, wait a couple minutes and scarf. Japanese comfort food. Dozens of varieties. It went under. Nobody wanted to eat instant ramen in a store.
Cereal: My thoughts, exactly. There used to be something called “Country” Corn Flakes (Kellogg’s made it, I think). It was crunchier than the usual. Thank you for the reminder.
You must be referring to cold cereal, which I did always consider boring in a restaurant, but hot cereal – particularly oatmeal or grits – is extremely popular in restaurants here open early, as you must know. Don’t forget Quaker Oats, which came from Akron. I’m not familiar with Weetabix, which sounds newfangled, but I often use cold cereals as an example of products today where there are a ridiculously amount of options. Who needs 15 or 20 varieties of Cheerios, Shredded Wheat, or Corn Flakes? Snickers? M & M’s? Hershey’s chocolate bars? Somewhere I think added cost to the consumer must fit in here somewhere.
My current favorite is Kashi Peanut flavor cereal.
I eat it with a little chocolate flavor cereal on top to give you the Reese’s Peanut Butter Cup flavor.
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