RETURN OF THE MAGGIES

Maggies were linoleum salesmen/hustlers in Cleveland.

Harvey Pekar wrote a comic strip about them several decades ago.  I didn’t hear the word maggies again until last week, when my cousin Danny Seiger, 78, expounded at shabbes dinner on the maggies of Kinsman Road.  At first I had no idea what Danny was talking about. Neither did my wife.  She said, “Magistrates?”  And I said, “Magi?”  (I hadn’t remembered the Pekar comic strip.)

“Magi!” Danny laughed.  “Magi?  That would be Yoshke’s boys!” [Jesus’ boys.]

“The maggies carried thick samples of linoleum that looked like Venetian marble,” Danny said. “They sold nine-by-twelve sheets for fifteen dollars.  Nobody had fifteen dollars back then, so the maggies took five bucks on installment, and came back with a roll of tissue-paper.  They could carry it upstairs real easy.  It weighed three pounds.  The maggies laid the tissue-paper linoleum on your kitchen floor, collected the five bucks, and never came back.”

Danny grew up in his parents’ deli, Seiger’s Restaurant on Kinsman Road, and knew something about conmen, kibitzers, bookies, contractors and maggies.  It was like an Eskimo knowing about snow.   [Kibitzers are meddlesome observers.]

The maggies sold more than linoleum, Danny said.  They sold ties at barbershops, socks at saloons.  Each maggie had a territory and a product line. “One maggie stood by the streetcar stop and ran up to women with nice lemons,” Danny said. “The maggie held up a few lemons and said, ‘Two for a nickel, three for a dime.’ The woman gave him the dime and hopped on the streetcar.”

***

Relevant: Yiddishe Cup plays the Harvey Pekar (urn) Benefit this Saturday night at the Beachland Ballroom, Cleveland. If enough funds are raised, Harvey’s urn goes next to Eliot Ness’ grave at Lake View Cemetery.

I Googled “Maggies” after my cousin Danny left. Maggies, an Irish music group, popped up.  Then I tried “Maggies + Pekar.” I was thinking about Pekar because of the Beachland gig, and something about “Maggies + Pekar” jogged my memory . . .

Michigan State University Libraries,
Comic Art Collection.
“The Maggies: Oral History”/story by Harvey Pekar;
art by R. Crumb. 2 p. in American Splendor, no. 7 (1982).

I phoned Danny Seiger and read the Pekar story to him. I wanted to know if Turk’s deli — where the maggies hung out in Harvey’s comic — was the same place as Seiger’s deli.  Danny said, “Turk’s was at One-hundred Seventeenth. We were at One-hundred Eighteenth.”

I said, “There were two delis right next to each other?  How many delis were there in Cleveland?”

“There were seven on Kinsman, and twenty-eight in Cleveland in the 1930s,” Danny said.

“What about Zulu Goldberg and his brothers — the guys in the comic who sold linoleum in bulk to the maggies?” I asked. “Was Zulu a real person?”

“That’s Goldbergs from Ohio Savings,” Danny said.  “They did business.”

***

Maggies, the word, comes from Magnoleum, a linoleum brand, Danny said.  Pekar’s comic-strip character — an unnamed old man — said maggies got their name from calling female customers Maggie.

Harold Ticktin, 83, a former Kinsman cowboy and street-corner historian, might be able to settle this.

Answer the phone, Harold!

. . . Harold says, “I have no idea what maggies are.  Never heard of it. Now there was this Italian, Tom Black, who sold sweaters at One-hundred Forty-second and Kinsman. You tried the sweaters on in the bathroom at the gas station.  The sweaters looked real good in front but went up your back like a window shade.”

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Yiddishe Cup plays 8-9 p.m. this Sat. (Aug. 7) at the Harvey Pekar (urn) Benefit at the Beachland Ballroom, Cleveland.

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